Sell My Property Tips: Choosing the right buyer
Posted on May, 22, 2013 by support@sellmyproperty.org -If you are looking to sell your house fast, SellMyProperty.org has already covered the basics. From putting up the best possible listing photos to presenting your house in the prettiest light, attracting buyers to your house has never been more straightforward.
But how do you know the buyers you are attracting will actually sign on the dotted line? After all, if there is the right home out there for every buyer, the odds on your house finding that one can be quite slim – especially if you do not know how to spot them.
Here are Sell My Property’s six steps to choosing the right buyer.
Think about what they want
Who is your right buyer going to be? Do they want a family home to raise their kids with a garden? Are they a young professional in need of an office area to do work? Will they prefer transport connections to the train or bus, or would they rather have a parking space? Do they need a school nearby? Think about what your property has to offer and who would be best-suited to live there. Then target them in your marketing, through your property listing description and photos – and keep an eye out for them when you have an open house.
It’s not about the money
The highest offer is the best offer, right? Not necessarily. The best offer is from someone who can afford the house – if they are making unrealistic offers just to beat the competition, you will only end up facing trouble further down the line. In fact, the best offer is a cash offer: someone who can stump up the required money right away and pay it on the spot.
It is all about the funding
This is where due diligence is a must: ask if your buyer will have to take out a mortgage to buy the home. If so, request a letter from their lender offering a mortgage in principle. That way, if they have made an offer above the amount they are eligible to borrow, you will know in advance – and avoid having to cancel the transaction and put your home back on the market, potentially missing other buyers in the process.
Do they already have a home?
As you already know, selling your home is not something that happens overnight: if your buyer has a home to sell as well, that could cause delays for your deal. Make sure your buyer is at least under offer on their own home before you take yours off the market. First time buyers will spare you the daisy-chain struggle, but if estate agents have to explain every step to them, it could still be a slow process.
Consider the market conditions
Whichever of the above you are considering, always be mindful of the market conditions. A buyer’s offer will be affected by the wider market as much as your initial asking price. You will be considering how quickly you need to sell, but they will be motivated by how quickly other people may want to buy, as well as their own affection for the property. Compromise will be the final key – and negotiations can be aided by whether you plan to sell the property furnished or unfurnished.
Whether you are after a family buyer, a young professional, a cash buyer or a first time borrower, the decision of whose offer to accept on your house is the most important choice in the property selling process: making sure you have a motivated buyer (who likes your property’s features) with available finance, no other complications or delays will improve your chances of selling your property as soon as possible.
For expert advice on how to sell your home and information on listing your property online, visit www.sellmyproperty.org
Why the Cyprus banking crisis is good news for property buyers
Posted on May, 10, 2013 by support@sellmyproperty.org -Cyprus has been subject to a lot of negative attention in recent months, thanks to the government’s controversial actions to secure a bailout.
But while the economic outlook may be grim, the market is ripe for property investors, argues Andreas Kourtellaris.
Indeed, the banking crisis has seen property prices spiral downwards, leaving many homes more affordable than ever for eager bargain hunters. Andreas’ two-bed apartment is only a year old, he explains, as we go up the stairs to the first floor.
“Everything is basically brand new,” he tells me. It certainly is tastefully decorated.
“It was built by the Livathiodis brothers, the biggest building firm in Larnaca,” he continues as we move away from the front door and into the kitchen. The open plan style means we can see the whole apartment from there, including a stylish breakfast bar, seating area and living room.
A veranda extends from the living room, which is decorated in climber plants. “They can be removed if required,” Andreas says, directing my attention to the balcony connected to it. The sun shines directly onto it. With three air conditioning units keeping the flat cool, you can easily imagine it as a relaxing study.
“It’s great in the mornings,” he grins.
The two bedrooms are equally charming, the tiled flooring changing colour under our feet in contrast with the white walls.
Complete with the location – just off the main road into town – the apartment is an impressive slice of Cyprus life. Even with the economic crisis raging through the media, it’s an appealing place for holidays – or even retirement.
“It’s a fun apartment to live in,” agrees Andreas. “My mum and I have had countless days and night of entertaining visitors and relations.”
“There are miles of beaches only a short walk away and there’s a fish restaurant on your doorstep, plus several traditional kebab and pizzerias. There’s even a McDonalds!”
Entertaining visitors with McDonalds, I ask with a confused expression. He laughs.
“We’ll be sorry to let the flat go.”
He explains that his mum is having to move back to England, which is why he’s selling. But he remains confident that someone else will snap it up soon. Not in spite of the economy – but because of it.
Recent figures seem to back him up: the recent news coverage of the banking crisis saw searches for the island surge to make Cyprus the seventh most popular destination on overseas property portal Rightmove Overseas.
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Sell My Property Tips: Getting the most from your garden
Posted on April, 22, 2013 by support@sellmyproperty.org -If you’re selling your property in the Spring or Summer seasons, one thing that buyers will be looking for in the sun is a garden.
Your own private patch of grass out the back may not seem like a priority, especially with work and other commitments taking up your time, but a garden can be a big factor in your property’s appeal. For a family, for example, it could be the one big difference between clicking on a listing and scrolling down to the next.
But how can make sure people fall in love with your lawn? Sell My Property offers eight steps to get the most from your garden:
Get your timing right
If you have a garden, Spring is the best time to sell your home. The warm weather and positive vibes will be encouraging buyers to start their house hunt afresh – so you should be ready for them. Choosing bulbs that will flower in succession are a great way to maximise the colour from your garden.
But even if you’re not in the hot summer’s sun, don’t fret: just plant something else. Bedding plants will appear attractive in autumn, ensuring your back yard boosts your property’s appeal all year round.
Get the right flowers…
Flowers, great. But which ones? The right flowers can make a big difference to house hunters. Indeed, according a recent Homebase survey, roses are the most attractive flower to potential home buyers. If roses aren’t your thing, the survey’s other most popular flowers include: lavender, fuchsia, tulips, sweet peas, lilies, jasmine, geraniums, hydrangea and sunflowers.
… or grow your own veg
Vegetable gardens are increasingly popular among homeowners – it’s no coincidence that demand for allotments in the UK is on the up. So if you already have a vegetable patch in place, the chance to grow your own greens could appeal to the some of the more health-conscious, or cost-conscious, buyers.
Trim, snip and clip
Nobody likes a messy garden, so make sure yours is tidy. A quick trim around the garden, cutting the grass to a short length, will go a long way to keepings things smart. Snipping unruly hedges and clipping any wild branches will complete the effect.
Do-it-yourself
As well as the garden, don’t forget to pay attention to the things around it: fences, gates, chairs, doors. If anything needs to be fixed or oiled, a bit of DIY will create the best possible impression – and stop that annoying squeak that’s been driving you mad for years.
If it’s not green, give it a clean
Why stop at DIY? If your chairs are dirty, give them a wipe. If the patio door windows are grubby, give them a spray. Cleanliness on the inside is what counts when taking photos for a listing or organising a viewing: but it’s just as important outside.
Shed responsibility
If you have a shed, take responsibility for it: clear out any leaves, tidy any cables. If you want someone to love your home, it needs to feel loved. A tidy shed, complete with working door and clean windows, will avoid your garden looking ignored or neglected.
Keep it simple
All the above is very well and good, but remember what we said about time? No one wants to take on a huge responsibility. Extravagant borders or high-maintenance flower arrangements may deter as many people as they impress. So make sure your garden is simple as well as stunning.
For expert advice on how to sell your home and information on listing your property online, visit www.sellmyproperty.org
Polish property ranked most attractive for 2013
Posted on April, 17, 2013 by support@sellmyproperty.org -Polish property investment is on the up, according to new figures. Data from CBRE shows that investment in Central and Eastern Europe tripled in the first quarter of 2013 from last year to reach €2.6 billion. And Poland is leading the way, with investors rating the country the most attractive market for the year.
They certainly don’t get more attractive than Nogat Palace, a 19th Century Country Manor House in the Kuyavian-Pomeranian province. And not just because of the gorgeous lakeside location.
“Beautiful, isn’t it?” says owner Caroline Anderson, who shows me round the estate.
“The palace goes back to 1800 when it was built by the Kalkenstein family,” she explains, walking past the lake.
The tranquil beauty around the manor is surprisingly calming – the land alone spans 1.5 hectares. She assures me that we are only one hour away from Gdansk international – “just a few miles from the new A1 motorway” – but I find it hard to believe.
“We bought it with the intention of using it as a family residence,” she continues. “80 per cent of the renovation has been done and complies with all building regulations. It just needs someone to finish it off…”
Looking around the estate, they’ve clearly been busy. There’s even a new two-bedroom gate keepers house nearby with two double garages. You can tell it’s been carried out to the highest possible standard.
But the building itself is what really impresses.
“It’s nearly back to life,” she smiles. My mind is already grinning at all the things you could do with it.
A clinic, a care home, a fitness camp, a private club, a recording studio. The list seems endless. Keeping it as a family home would surely have been a waste, I tell her.
“It has previously had planning permission granted to be turned into a hotel,” she admits. Why stop there? I counter. With the massive lake next door, you could turn it into a fantastic fishing destination.
She nods. “That’s exactly the kind of vision needed to complete the project!”
We stroll away from the grand entrance and head for the gate keepers house. She tells me that’s where the heating system is located. I’m too busy thinking up names for my new fishing resort.
The Great Troutdoors! As ludicrous as it sounds, part of me knows that there’s no better time to do it. With real estate investment in Poland on the up and house prices climbing again by 5.6 per cent following a bargain-bringing plummet of almost one-third, the market current is definitely streaming in the right direction.
I try the name out loud.
“The Great Troutdoors!”
Caroline doesn’t respond. The stunning silence is almost unbearable.
“You think someone else can do better?” I ask.
“Yes,” she replies confidently.
You can’t blame her. Even after two hundred years, the Nogat Palace has never been more attractive.
Looking for an attractive property investment?
The Nogat Palace can be yours for £545,000.
Find out more information and make an enquiry:
Escape the eurozone in the Italian mountains
Posted on April, 01, 2013 by support@sellmyproperty.org -
Daniela Boyce has lived there for years. For her, nothing has changed.
“I’ve been travelling to Italy to see family and friends since I was a small child,” she explains as she shows me round her impressive five-bedroom villa.
“My family live in and around here. It’s breathtakingly beautiful.”
Like many countries, the eurozone crisis weighs heavy on Italy. With its government divided and debt spiralling up, the Italian economic outlook is not pretty. But nestled in the Dolomites Mountains, the small town of Feltre allows residents to escape the doom and gloom.
Daniela Boyce has lived there for years. For her, nothing has changed.
“I’ve been travelling to Italy to see family and friends since I was a small child,” she explains as she shows me round her impressive five-bedroom villa.
“My family live in and around here. It’s breathtakingly beautiful.”
It’s the truth. The view of the Dolomites from her doorstep whips the air right out of your lungs. And it hasn’t gotten any less stunning since the recession struck.
The property itself is situated in a quiet, residential neighbourhood north of the medieval town centre. It’s a quaint, traditional community. Once a year, there’s even a pageant, she explains, complete with flag throwing. The rest of the year, the area is peaceful.
“I’ve spent many days just sitting outside admiring the view and then wondering down to the local gelateria to buy a freshly made ice cream,” she confesses with a grin.
Who can blame her? The shops and amenities are only a quick walk away. In fact, with the local market twice a week, you barely need to travel anywhere to find food. That’s what the area is known for, she adds: “Polenta, wild mushrooms… and lots of well-known wines!”
The villa naturally comes with enough space to store the odd bottle or 20: a large cellar, made up of three rooms (including laundry) could even be turned into a taverna, I venture. She doesn’t disagree.
We move through the spacious ground floor upstairs. If anything, the view gets even better from the private balconies – there are several, I soon discover, one for each double bedroom on the first floor and another for the double bedrooms on the upper floor. It’s a hiker’s holiday home dream.
“There are some great walking routes to be discovered,” Daniela nods. “I read somewhere that the Dolomite region is the most ecologically advanced and environmentally forward-thinking area in Italy.”
But even when the summer strolls are not an option, the property loses none of its charm, she points out, with skiing just a short ride away.
That consistent appeal to overseas visitors is part of what makes Italy such a reliable destination for property investors. Even during times of financial uncertainty, people continue to visit the country. Indeed, the World Tourism Organisation ranked Italy as the fifth most popular destination in the world in 2012.
The size of the property makes it ideal for families as well as investors. “The area is safe for small children to play in the quiet piazza out front,” she reassures me as we swap the upstairs parquet floors for the tiled ground floor once more.
I peruse some of the most recommended walking routes, tempted by thought of a quick jaunt across the landscape.
“It’s a good opportunity to get healthy!” she laughs. Somewhere, politicians are saying the same thing about the eurozone. The only difference it’s made to Daniela is that houses in the area are more affordable: she’s now reduced her asking price from £325,000 to £275,000.
But in 10 years’ time, when the economy is back in shape, that mountain view will still be the same.
Looking to escape the recession?
This five-bedroom villa could be yours. Find our more information and make an enquiry:
Own a piece of the world’s strongest housing market
Posted on March, 25, 2013 by support@sellmyproperty.org -
Photo credit: xetark
In the last 12 months, Dubai has undergone an incredible transformation – from a country struggling with recession to (according to Knight Frank) the strongest housing market in the world.
With the emirate providing an economic safe haven for investors on top of its exceptional standard of living, demand for real estate in all shapes and sizes is rocketing upwards all across the globe.
Ramon Patel is happy to own just a piece of the property market: “There’s such demand for property here, especially in Dubai Marina,” he tells me, “thanks to the spectacular views and the sheer amount of shopping, walking and other activities in the area.”
Indeed, Dubai has become a hub for the world’s elite, snapping up luxury apartments to enjoy the exclusive lifestyle. As a result, even fractional ownership, once the controversial new investment scheme of the global property industry, is providing excellent value for money, explains Ramon.
“I bought my apartment here in 2010. There’s a steam sauna in the building, plus a Jacuzzi, a swimming pool, and the room is cleaned and the linen is changed weekly,” he says. “And, of course, the apartment is fully-furnished and has internet access.”

Photo credit: PlannedCity
With buyer demand and real estate quality equally high, having two weeks a year is perfect, argues Ramon. “If you don’t want to go out there, it’s easy to find people who do. You can do as you wish with your share – offer it to friends and family, or rent it out without any of the management fuss.”
The apartment itself was built two years ago and is still in pristine condition, he adds, which helps with securing a tenant, making it easy to cover your investment costs with consistent annual returns. “You can continue to rent it out at two weeks per year until 2022,” he says. “Then the property is sold and your investment share returned at market value.”
With the market stronger than ever and the recession firmly behind Dubai, Ramon continues, even owning a fraction can be a profitable lifestyle decision. The total returns by the end might even be enough to contribute towards living there all year round.
“That’s what I did!” laughs Ramon. “I enjoyed my two weeks a year so much, I ended up buying a place myself. That wouldn’t have happened without this investment.”
Own a piece of the world’s strongest house market
Buy a fractional ownership apartment for £9,999, plus £480 management fees per year:
Sell My Property Tips: How to prepare your home for the spring rush
Posted on March, 20, 2013 by support@sellmyproperty.org -If you want to sell your house fast, then spring is the time to do it: the market is at its busiest during the spring bounce, with buyers turning out to look for properties in the warm post-winter weather. But with lots of buyers come lots of sellers, as the market responds to the increased demand. Spring may be your best shot at selling, but it’s also the time when you face the most competition.
So it’s crucial to get your house at its best to take advantage of the spring bounce – and the way to do that is update your listing.
Here are Sell My Property‘s tips to preparing your house for the spring rush:
Say it with flowers
Spring is the time when flowers appear outside, but that doesn’t mean you can’t have them inside as well. Place freshly cut flowers, such as daffodils or something else seasonal, around the property to create a warm, positive vibe – yellow is a good colour – and then take new photos of your property for your online listing. Once you have an enquiry and arranged a viewing, get the flowers out again to seal the deal.
Wash the windows
With the skies outside getting brighter, make sure your house benefits from the improving light. Clean windows and doors will let more sun into your living room or bedroom, making it easier for buyers to imagine your home as a holiday destination – nobody likes the idea of buying overseas property in a grey, miserable hole.
Clean the garden
Once you’ve done your spring cleaning inside, make sure you do the outside too. A tidy garden will improve any outdoors photos that you take, while simultaneously ensuring that an in-person buyer’s first impression of the property is as good as it gets.
Think light colours
Just like the flowers, bright, positive colours are an effective addition to your home’s interior decor. Neutral, white paint on the walls or something similar makes your rooms seem much bigger, while also optimising the impact from those sparkling windows.
Look up the competition
It’s not just about updating your photos. With competition increasing from other sellers on the market, online property portals make it easier to check out your rivals. View their listings and see what they have done to refresh their property – most importantly, whether they’ve changed the price. Then adjust yours accordingly.
Be flexible
Buyers are looking at a lot of houses at this time of year, so be prepared to be flexible: the right price can make you stand out from the crowd, but being open to negotiation separates the attention-grabbers from the deal-closers.
For expert advice on how to sell your home and information on listing your property online, visit http://www.sellmyproperty.org/
Two dream investments in one
Posted on March, 20, 2013 by support@sellmyproperty.org -
Everyone has a dream home in their mind: a place where they would love to grow old. But what if your dream home is different to someone else’s?
Dr. Bjorn Wenngren and his business partner Per Tamm had a simple solution: split it in two.
After working with Save the Children for more than a decade in Cape Verde, where he met his wife, the doctor knew that he wanted to return to the islands to retire.
“We just found life there so pleasant,” he explains. “The first step was for each of us to buy a house.”
She bought a home near the main beach of Praia Laginha, while he purchased a four-bed townhouse in the middle of nearby Mindelo with his good friend. But the two partners couldn’t decide what to do with it. Dr. Wenngren wanted a medical practice. Per planned to open a coffee shop. So they compromised, dividing the home in two halves – a surgery upstairs and cafe downstairs.
The result is a versatile property that’s ideal for a small business.
“There’s easy access to the airport, the port, the local authorities…” agrees Dr Wenngren, as he opens the door to the unique building. “It’s near everything.”
He’s right. Ideally positioned at Praça Estrela in the centre of the town, the market is just around the corner, with the new marina only a few more minutes away. Praia Laginha, meanwhile is a quarter of an hour’s brisk walk down the road.

The central location has attracted a wide range of residents to the house over the years, from workers to emigrants.
“We don’t know very much about the early history of the house,” Bjorn admits, pointing out an old Portuguese cannon in the ground with its rear end pointing down. “We think the cannon was used by rope-makers to fix the ropes out the front.”
The first floor was added in 1937 when the house was being used for residence, he continues, along with an extension at the rear to include an unfitted kitchen. The family living there at that time eventually moved to the USA, he tells me, but the appeal of the Cape Verde lifestyle pulls everyone back eventually.
“Recently we met a returning emigrant who was born in the house in the 40s!” he laughs.
After that, the versatile house continued to be used for a range of purposes. It was a sports club for a long time before being abandoned to ruin. That’s where Dr. Wenngren stepped in:
“The previous owner had planned to completely demolish the house to make way for a new modern building, but we couldn’t stand the thought! Examination of the house showed it had stone walls of high quality despite the interior being in total disrepair. They keep the inside warm in the winter and the cool in the summer, so we prepared a new plan to keep the outer walls and reconstruct the inside to meet both our dreams.”

The conversion is effective, adding an entrance to the first floor from a side street and a separate water and electrical system for each floor. There’s even a wall at the top of the staircase to divide them.
The finished product is a charming property that’s as versatile as ever, ready to use for one or two businesses – a guest house, an office, a restaurant – or part-rented out to a tenant.
“After the renovation, Tamm was working in Africa and Latin America and I was in Asia and Africa so we decided to rent out the house until it was time to retire,” he explains.
“We have had several tenants in recent years,” he continues, “each as varied as the next. Downstairs there have been small businesses and shops. The last tenant had a shop for boat repairs and spare parts.”
Of course, the doctor points out, you could combine them into one big residence with two toilets on each floor – and a shower on the first floor – and get the most out of the spacious rooms.
“It would be easy for the next owner to remove the wall and reunite the two floors,” he says, slapping the wall cheerfully. “They may even want to change some of the other walls as well – we’ve only done basic upgrading of the house from the last tenant so there’s a lot of room for new ideas.”

Sadly, though, Dr. Wenngren and his partner won’t be the ones to do it: Mr. Tamm now has a bistro in Sao Pedro, meaning the pair no longer have a use for their unique property. But it’s still a dream investment for one person, Bjorn smiles. Or two.
Looking for a new life in Cape Verde?
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Mamma Mia? Greek villa gives birth to new life
Posted on March, 18, 2013 by support@sellmyproperty.org -
Ever since the movie Mamma Mia, the Greek islands have been associated with romance, love and a healthy lifestyle. Karpathos is no exception, explains Huguette de Chassiron, who found that a four-bedroom villa gave birth to a life she never could have conceived.
Huguette left behind the busy world of London to live on the South Aegean Island with her husband. After six years of relaxed life in the capital, she decided to do something with one of their wedding presents: a plot of land from her sister-in-law.
“We were going to build a hotel but we were stopped by a change in Government policy that removed the grant for the project,” she explains to me as we walk through the quiet countryside towards the property. “So we decided to build our own villa instead!”
“For months we paced the land,” she explains eagerly, “looking at the light for every room and imagining the implications the weather may have. We did this until we were completely sure of the plan then showed it to an architect friend who agreed to take the project on. He transformed my drawing into an earthquake-proof country home.”

Walking through the dining room to the sitting room, the whole property has an impressively open plan, almost graceful, feel. You can even stand in the corner and see out of three sides of the house. It must have been a nightmare to get that right, I comment.
“It was a… collaborative project!” she laughs.
As we stroll into the kitchen, what strikes you is the sheer size of the place. The whole plot of land spans 2,000 square metres, she tells me.
“You can’t build another metre of house on it,” she says. She’s not kidding.
Still, you can tell they laid their plans carefully, leaving a patch outside one of the bedrooms for a swimming pool and even a large space by the entrance to plant a new olive grove. Not that the villa needs any more trees: the building is surrounded by them.
“You can pick fruit straight from the balcony!” says Huguette, only too happy to prove it.

But her astonishment at having her vision so well realised is nothing compared to another surprise the property had in store.
Building the four-bed villa nestled in the mountainside was all part of Huguette’s plan for a new life away from London – a chance to start a family. But after six years of trying, the couple were still without a child.
“I told my doctor in Athens I would stop seeing him so I could finish my house,” says Huguette, sitting down in the main bedroom. “He told me bluntly that I would probably never have children.”
But two weeks after moving in to the half-finished house, the doctor was proven wrong: Huguette suddenly became pregnant. She did what all new mothers would do: continued building her nest.
“I was probably the only resident in the area to be working, driving a truck up and down a bumpy mountain side road until I was 8 months pregnant!” she chuckles.
“We worked hard to finish the house before I gave birth in Athens. I returned a few days later as a mother in her new family home.”

She smiles as the sunset pours in from the coast. I look out from the balcony with its elevated view and take in the breathtaking vista. The stars at night must be spectacular, I think aloud. She nods.
“The moon rises above the ocean right in front of the balcony too. You feel close to nature here.”
I return inside, imagining what storms must look like across the island. Even in the bathroom – one for each main bedroom – you feel close to nature.
It breaks her heart, she continues, to have to sell the place. An equal distance from the main town and the international airport, it’s the perfect place to raise a family – or rent out to another.
I look around the cavernous insides. You could chop the whole thing in two and still have half to yourself while letting the rest out, I muse. With the expensive accommodation in town and that ocean view, demand would surely be strong.
“It could work really well as a holiday home rental,” she says. “There are only three other villas nearby and we have all the necessary internet and telephone connections. You could run anything from here!”
But for her, she admits, this will always be a family home. And now, with her child all grown up and studying abroad, it’s time to downsize and find a smaller nest.
She pauses. “I just hope whoever lives here next will share the same magic we did.”
Mamma Mia, I think – and imagine the look on the next doctor’s face.
Looking for a fertile investment in Greece?
Sell My Property Tips: Can social media help you sell your house?
Posted on February, 26, 2013 by support@sellmyproperty.org -Can social media help you sell your house?
It’s a question lots of homeowners are asking themselves as social networking sites become increasingly important in the real estate marketing industry.
Buyers already expect more from estate agents and property portals after getting used to a real-time online presence around the clock from friends, family and companies. With house hunters enjoying a more informal platform for finding a home, private owners can take advantage of the lack of a middle man and engage with potential buyers directly.
How can social media help you sell you house? Sell My Property gives some top tweeting tips:
Don’t sell
If you’re starting on Twitter now, the last thing you want to be doing is selling. You’ve got to change your whole methodology of thinking. You need to engage and interact. Some company Twitter accounts don’t even mention their own products, they just quirky cartoons or photos and you want to be following because it makes you laugh.
Make sure you’re worth following
Companies such as @WaterstonesOxfordSt and @Innocentdrinks spend their day posting jokes and amusing pictures to entertain their followers, ensuring a strong relationship with their consumers. “Sometimes we just sit back and relax, safe in the knowledge that our store will be one of the best places to go after a devastating pandemic,” Waterstones tweeted today. “We look at the Adidas store and laugh. Sure, trainers will be useful in a post-apocalyptic world, but will they teach you how to grow food?”
Be original
There are over 200 million people using Twitter. In a crowd that big, originality stands out. Not necessarily jokes and pictures, but something different. One seller’s son in the US set up a Twitter account solely dedicated to a single property: @IAMAHouse1. “My owners just hung mistletoe in my foyer. With all the kisses going on around here, gotta admit I feel a little used,” the house tweeted in December 2011, building up an amusing, accessible way to boast about its appearance and features.
Another private seller in Australia took the same approach, creating @NorthcoteHouse, an account that boosted the number of attendees to the property’s auction and leading to a sale. @IAMAHouse1 had similar success:
Be active
Social media allows you to be contactable at all times of the day: not just office hours. One house hunter and property marketing expert, Charlotte Ashton of AB Property Marketing, told TheMoveChannel.com about her experiences with an estate agent: “I was looking for a house and I arranged to do a couple of viewings with an estate agent before work. I made sure I was there before 8am and he didn’t show up. I couldn’t get hold of him – the mobile number, office numbers didn’t work – so I went on Twitter and within five minutes I got a reply. And at the end of the day, the MD of the whole company got in touch to apologise!”
Connect with people
As well as connecting with potential buyers, bigger companies or social media accounts can also give you a much-needed helping hand. “Lots of journalists use Twitter as a tool to find stories because it’s more immediate than press releases or emails,” points out Charlotte.
Another avid Twitter user, @RightmoveAddict, told TheMoveChannel.com how her profile shot up thanks to help from bigger companies, leading to the creation of her own real estate site: “It’s the access to big brands that you’ve never had before. For example, Rightmove picked up on my name and they’ve become a big part of the business, sponsoring areas on the website. That never would’ve happened if it hadn’t been for Twitter. On my personal blog, I also showcase properties that agents send me – these companies are forward-thinking and understand how social media can get their message out to an audience without using traditional methods.”
If they can do it, so can you.
For more advice on selling your home and information on how SellMyProperty.org can help you, click here.







